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Writer's pictureMatthew Iversen

How I Went Digital as a Fitness Coach

I took my fitness coaching from the gym to the online world and saw amazing results. Here's the simpler version of how I did it and what I learned along the way.


The Big Move

I wanted to reach more people than I could fit in a gym. So, I decided to start sharing my workouts and health tips online. My goal? Get folks to join my fitness program for $35 a month.


Finding My Online Voice

First up, I had to figure out what made my fitness approach special and share that everywhere online. Being real and consistent helped people get to know and trust my brand.


Content Is King

I got busy creating all kinds of helpful stuff: blogs, workout videos, and live Q&As on social media. It wasn't just about showing exercises but also motivating and educating anyone who tuned in.


Social Media Magic

Instagram and Facebook were game-changers for me. They let me chat directly with folks, share success stories, and run ads targeted at people interested in getting fit.


Getting Found on Google

I learned a bit about SEO to make sure people looking for fitness help could find me easily on search engines. Simple changes, like using the right words on my site, made a big difference.


Building a One-Stop-Shop

My website became the go-to place for everything related to my fitness program. I also launched an app where users could get personalized plans and join a community of people on the same journey.


The Results

Going online paid off big time. I quickly grew my list of subscribers and started earning steady money each month. It was incredible to reach and help people from all over the world.


Quick Tips

  • Be Ready to Change: The online world moves fast. Keep up by being flexible and trying new things.

  • Talk With Your Audience: Real connections turn followers into paying customers.

  • Never Stop Learning: New tools and trends can help grow your business. Stay curious.


Wrapping Up

Switching to digital was the best move for my fitness business. It wasn't always easy, but it was worth it. For anyone thinking of doing the same, go for it! The online world is full of opportunities to expand your reach and impact.

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